Legal marketing is one of the toughest forms of marketing. The competition to be one of the first search results in Google is fierce; new law firms and digital marketing agencies are constantly entering and fighting for those top spots. That’s why it’s important to work with an SEO agency that specializes in working with law firms.
Your potential customers have dozens, if not hundreds, of attorneys available. When it comes to your firm’s website and web design, ensure you have an SEO strategy covering all the bases. Work with a digital marketing agency that can ensure that your law firm can be found when your customer is looking.
The goal of your SEO campaign should be to drive more cases through organic search results. To do that, you must establish your law firm as a trusted source of information, focus on optimizing your local SEO, maintain and grow your presence on Google search results, and ensure your profiles are optimized on important referral sites.
Investing in these SEO strategies can provide your firm with high-quality lead generation for years.
Why you should choose Main Street Rank for your law firm’s SEO
Main Street Rank offers easy and understandable SEO services. Many SEO companies offer large and complicated SEO services. They operate on a billable hour model, which means they have every incentive for a long, drawn-out process that produces mediocre results. Main Street Rank is a Philadelphia SEO company that doesn’t do that.
We’ve productized our offering, so improving your law firm’s website and organic traffic is simple and easy. We will NOT build a fully customized website with every unnecessary bell and whistle. We believe in results and not wasting time. Instead, our customers pick from well-designed templates optimized for Google.
If your priority is a beautiful award-winning website, we’re not the SEO company for you. If you want a website that looks good and gets you new cases, we can help.
Our approach to local SEO services is the same. We keep things simple and effective. We want the only time you think of us to be when you see how good the results have been. By productizing our digital marketing services, we can offer affordable SEO for law firms of all sizes in the Philadelphia, Wilmington, and West Chester areas.
But before you contact Main Street Rank, let us explain why SEO should be part of your digital marketing strategy.
The Benefits of Search Engine Optimization
Search engine optimization is the practice of creating content in such a way that Google will make it a high search result. Search engines use a variety of factors to decide what should be the first highest-ranked website for any given search results.
But is being the first search result really that beneficial? Yes, and here’s why.
Ninety-six percent of people searching for legal advice use a search engine.
About half of all Google Searches are for local products or services.
Seventy-four percent of people who visit a law firm’s website are looking to take action.
Brands with active blogs get almost 50% more traffic than ones without blogs.
The majority of legal searches are generic (i.e., “Lawyers near me” or “Philadelphia Criminal Defense Lawyer”)
The first organic search result gets almost 30% more clicks than the next result.
The data shows that being near the top when people search for legal services matters. So a great website and having a strategy for getting found on search engines should be a part of your law firm’s marketing strategy.
Law Firm SEO Philadelphia Strategy
There are many digital marketing strategies when it comes to SEO. At Main Street Rank, we believe the place to start when it comes to a law firm’s SEO is with local SEO. Most Philadelphia, Wilmington, and West Chester law firms serve local customers.
We believe the most important search to rank for is “law firm near me.”
Local SEO Services – Philadelphia, Wilmington, & West Chester
Local search engine optimization is the practice of getting found locally. This usually means trying to show up first in Google Maps or a search that includes the word “near me.” Over half of all Google Searches are for local products and services. This means that even in small to mid-sized cities, there is a ton of search volume.
This is also how small business owners can compete against national firms. One of the biggest factors determining your Google search ranking is how far you are from the person making the search.
Can a small law firm compete in search engine marketing on a national level? Not really, but in a twenty-mile radius, it can.
How does a small business owner compete locally? With a Google Business Profile.
Google Business Profile
The most important service Google offers small local businesses is a Google Business Profile. By creating a profile on Google, you tell Google everything it needs to know about your law firm. Google then uses this information to ensure your law firm starts appearing in Google search results.
It’s the easiest way for your law firm to get more organic traffic and more revenue.
But, like all law firm marketing, it’s highly competitive. Google will always prioritize digital marketing that is consistent, and that has been consistent over time. Yes, you can quickly create a Google Business Profile and start appearing in search results. However, if you consistently want to be the first search result, you need to spend time optimizing and updating your business profile every week.
This can be a time-consuming act, especially if you’re not entirely sure what to do. That’s where Main Street Rank comes in. Optimizing and updating your Google Business Profile, so you never have to think about it, is one of our search engine optimization services.
We stay up to date with all the latest trends and Google best practices, so you can focus your efforts where they’re best utilized.
On Page SEO
After optimizing your Google Business Profile, a digital marketing agency will ensure your law firm’s On-Page SEO is as good as possible. Many factors go into improving a website. SEO consultants may disagree, but we’ve found that improving these areas can help your law firm get more qualified leads.
Having a well-designed and fast website is paramount for great SEO. Google wants to give people the best online experience possible. So if you’re a Philadelphia law firm, it pays to have a good-looking website that loads quickly. There are many tools out there to see how fast your website loads. But Google offers a great tool to show how your site compares to other websites.
It’s called Google PageSpeed Insights. Test your website out! It’ll give you a grade between 0-100. While it can be difficult to get a perfect score, if you get a score below 60, we can certainly help you.
Content marketing strategy
Internet marketing has many areas, and one area that is often overlooked is content marketing. Content marketing is the practice of creating high-quality articles or posts. Answering common questions about laws in your area is a great way to reach your target audience and improve your organic traffic.
The other way to use content marketing to get more traffic is to create pages optimized for relevant keywords. This requires good keyword research.
Keyword research is the process of finding search phrases or terms that potential clients might use. Several tools can help with this process. Some of the more popular tools are Semrush and Ahrefs. Both tools provide mountains of data on various search engine results. Digital marketers will often spend hours searching for good search phrases to target.
Once you find a search term that they think will produce high-quality leads from their target audience, you can create an article or blog tailored to attract people doing that search. This is an SEO campaign at its purest. It’s making high-quality content that targets potential clients.
For law firm SEO, this process is a little simplified. Because you can usually guess what people are searching for. For example, if you’re a Philadelphia law firm specializing in criminal defense. You should create content targeting the phrase “Philadelphia criminal defense law firm.” That is likely a search that someone searching for a Philadelphia law firm would make.
However, this isn’t always the case. Every market is different, and each offers different opportunities. This is why working with a digital marketing company specializing in SEO is beneficial. We know how to do the research and can find opportunities for your law firm.
Reputation management is the most difficult but important part of attorney SEO, how Google determines if your content is trustworthy through backlinks. What is a backlink? A backlink is when another website links to your website. This is something that can greatly boost your online visibility.
However, the practice of link-building is difficult. The place to start is by getting involved in your local community. Local citations indicate to Google that your website can be trusted.
So to improve your Philadelphia SEO, you would work to get cited in local papers and blogs. It can even help to hire a PR agency to help with your reputation management.
Something to your advantage in law firm link-building is that law firms often find themselves in the news. In our experience, many law firm websites already have a decent amount of links. It’s just that their SEO team hasn’t capitalized on it.
The last aspect of SEO is technical SEO. This is the most complicated aspect of SEO and involves web design as well as web development. It involves working on things like meta descriptions and your site’s schema.
Most of the Technical search engine optimization work can only be done by a professional. Technical SEO can certainly help get your customers to find your business online. But we recommend working with someone who knows what they’re doing.
How do you know if the search engines are showing your content?
SEO can be difficult, especially in the most competitive markets. So it’s important to understand how your SEO campaigns are performing. Two main tools are used for that process: Google Analytics and Google Search Console. Monitoring both tools lets you know exactly how your SEO efforts are performing.
Philadelphia SEO Services
As you can see, a lot goes into law firm SEO. It can be a complicated process, especially if you’ve never done it before. No wonder most law firms stick with paid advertising or paid search. It’s much easier even if you constantly spend money to get new clients.
However, if you’re in Philadelphia, PA, Wilmington, DE, or West Chester, PA, and looking to increase traffic to your law firm’s website Main Street Rank’s SEO services can help. We are one of the top SEO companies in the area.
Main Street Rank can help your firm make the investment in SEO so that it can increase traffic, which means an increase in revenue. If you want to learn more, please fill out the form below.