Gun Friendly Website Builder to Create Your Site

Jon Elordi

A Gun Friendly Website Builder can help you create a website for your gun store or firearms business. The firearms industry comes with its own set of unique challenges. Finding the right website builder that supports your business needs, especially when dealing with the sale of firearms and related accessories, can be daunting. This article aims to provide a clear and concise guide to choosing gun-friendly website builders, ensuring you can establish a robust online presence without compromising on compliance or functionality.

We’ll start by explaining some essential terms to get everyone on the same page. Then, we’ll delve into the specifics of web hosting, website builders, and eCommerce solutions tailored for the firearm industry. By the end, you’ll have a solid understanding of your options and a clear recommendation on how to proceed.

Clarifying Key Terms

Before diving into the details, it’s important to understand some fundamental terms related to web hosting and website building. This will help ensure that you, the reader, are on the same page as we explore the best options for gun-friendly website builders.

  • Domain Registrar: This is the company where you register your domain name (e.g., They ensure that your chosen domain name is unique and registered to you. It may or may not be the same company that provides your web hosting.

  • Web Hosting: Is a service that hosts your website on the internet. The web host maintains the servers where your website’s data, including code, images, and files, is stored and made accessible online. The quality of your web host affects your site’s performance, security, and uptime.

  • Website Builder or CMS Tool: CMS stands for Content Management System. These tools help you build and manage your website’s content. Some are provided by the web host, while others are third-party software you install on your hosting service. Popular CMS tools include WordPress, Joomla, and Drupal.

  • 3rd Party Backup: A backup of your website’s data stored somewhere other than your primary web host. This is a crucial measure to protect your data in case of host-related issues or shutdowns.

By understanding these terms, you’ll be better equipped to navigate the world of web hosting and website building, making informed decisions that best suit your firearm business’s needs. This foundational knowledge is essential for creating a professional website tailored to the specific needs of the firearms industry.

Web Hosting Basics

Web hosting is crucial for your website’s performance and reliability. It involves renting server space to store your site’s files, ensuring it’s accessible online. When choosing a web host, consider cost, speed, reliability, and support. Additionally, prompt customer service is essential to address any issues quickly and maintain smooth operations.

Common types of web hosting include:

  • Shared Hosting: Cost-effective and suitable for small to medium sites, but resources are shared with other websites.

  • VPS Hosting: Offers more control and resources than shared hosting, ideal for growing websites.

  • Dedicated Hosting: Provides maximum performance and security with a dedicated server, suitable for large, high-traffic websites.

  • Cloud Hosting: Uses a network of servers for scalability and reliability, good for websites with fluctuating traffic.

Popular web hosts like Bluehost, HostGator, and GoDaddy are affordable and user-friendly. For larger sites, AWS and DigitalOcean offer higher performance options.

Web Hosting in the Firearm Industry

In the firearm industry, it’s essential to choose a web host that supports the needs of firearms businesses. While many hosts allow firearm-related content, some restrict the sale of guns and ammunition. For instance, Shopify has removed firearm businesses from its platform due to policy restrictions.

If your business sells firearms or ammo, select a web host that explicitly permits these activities. Industry resources like the National Shooting Sports Foundation (NSSF) can help identify compliant hosts.

For businesses focusing on training or accessories, many popular hosts like Bluehost or GoDaddy are suitable. However, always review their terms of service to avoid issues related to content policies.

Given the politically sensitive nature of the firearm industry, safeguard your site with content moderation and third-party backups. This ensures you can quickly restore your site if your host shuts down your account due to political or anti-2A sentiments.

Website Builders and CMS Tools

Website builders and Content Management Systems (CMS) are essential for creating and managing your website’s content. These tools offer user-friendly interfaces and templates to help you build a professional-looking site. You won’t need technical knowledge. Additionally, having a comprehensive plan for online marketing is crucial for promoting firearms-related businesses effectively.

Popular options include:

  • WordPress: A highly versatile CMS that powers over 60% of websites. It offers extensive customization through themes and plugins.

  • Wix: A drag-and-drop website builder that’s easy to use, ideal for beginners.

  • Squarespace: Known for its design-centric templates and ease of use.

  • Shopify: Specializes in eCommerce and is user-friendly, but may have restrictions on firearm sales.

Choosing the right tool depends on your technical skills, customization needs, and the specific requirements of your firearm business.

Self-hosted vs. Native Tools

Understanding the difference between self-hosted and native tools is crucial for making an informed decision:

  • Self-hosted Tools: These include CMS platforms like WordPress, Joomla, and Drupal, which can be installed on any web host. They offer greater flexibility and control, allowing you to switch hosts without rebuilding your site. Self-hosted tools are often free and open-source, making customization easier.

  • Native Tools: These are proprietary website builders that come bundled with their hosting services, such as Wix, Squarespace, and Shopify. They offer a seamless, all-in-one solution but limit your ability to switch hosts without starting from scratch.

For firearm businesses, self-hosted tools like WordPress are often recommended due to their flexibility and control. With a self-hosted solution, you can ensure compliance with industry-specific requirements and avoid potential issues with hosting policies. This approach also allows you to take advantage of specialized plugins and themes tailored to the firearm industry. Additionally, choosing the right web development team is essential to navigate the complexities of the firearms industry and ensure the online success of your business.

Web Builders Specific to the Firearm Industry

For businesses in the shooting sports industry, it’s essential to choose a website builder that accommodates the unique needs of the industry. While many general-purpose builders work well, specific considerations for the firearm industry include:

  • Compliance with Regulations: Ensure the builder supports necessary legal requirements for selling firearms and ammunition.

  • Security Features: Robust security measures to protect sensitive customer data and transaction details.

  • Customizable Templates: Ability to create a site that reflects your brand and meets industry standards.

  • Ease of Use: Tools that allow easy updates and management, even for those without technical expertise.

While most builders like WordPress, Wix, and Squarespace can be adapted for firearm businesses, ensuring they meet industry-specific requirements is crucial.

eCommerce Solutions for Online Gun Store: Additional Complexities

Adding eCommerce functionality introduces another layer of complexity. Selling firearms online involves specific considerations:

  • Payment Processing: Finding a payment gateway that supports firearm transactions is critical. Many standard processors restrict firearm sales.

  • Inventory Management: Tools to manage stock, track sales, and ensure compliance with regulations.

  • Shipping and Logistics: Solutions for handling the shipping of firearms, which often involves additional legal steps.

Having robust purchasing capabilities is essential to manage inventory, process transactions, provide customer service, and meet compliance demands effectively.

Gearfire and AmmoReady

Gearfire and AmmoReady are eCommerce platforms specifically designed for the firearm industry. They address many of the unique challenges faced by firearm businesses:

  • Gearfire: Provides a comprehensive solution including eCommerce, POS systems, and integration with firearm-friendly payment processors.

  • AmmoReady: Focuses on online sales, offering tools tailored to the needs of ammunition and firearm retailers. Both platforms can integrate with rapid gun systems to create an instant, omni-channel ecommerce solution, streamlining inventory receiving, syncing in-stock inventory, orders, customer information, and fulfillment.

Benefits of Using Gearfire and AmmoReady

  • Compliance: Both platforms ensure adherence to federal and state regulations.

  • Security: Enhanced security features to protect transactions and customer data.

  • Integration: Seamless integration with your existing website, particularly if using a CMS like WordPress.

  • Support for Firearm Transactions: Established relationships with firearm-friendly payment processors.

Additionally, both Gearfire and AmmoReady offer a comprehensive setup that includes distributor catalog configuration, payment gateway setup, storefront customization, and DNS settings editing.

Integration with WordPress

Using Gearfire or AmmoReady with a WordPress site combines the flexibility of a self-hosted CMS with the industry-specific features of these platforms. This approach offers:

  • Flexibility: Customizable design and functionality through WordPress themes and plugins.

  • Specialized eCommerce: Robust tools from Gearfire or AmmoReady to handle the complexities of selling firearms online.

  • Scalability: Ability to scale your website and eCommerce operations as your business grows.

Additionally, these platforms provide the capability to create and manage a mobile-ready online gun store or firearms related business, allowing you to sell in-stock inventory, distributor products, or both, with seamless integration with various point of sale systems for an omnichannel ecommerce solution.

Gun-Friendly Payment Processing Solutions

One of the key advantages of Gearfire and AmmoReady is their established relationships with gun-friendly payment processors, supporting businesses that sell firearms. This ensures that your transactions are handled smoothly, avoiding the common issue of payment gateways rejecting firearm sales.

By combining WordPress with Gearfire or AmmoReady, you create a powerful, compliant, and secure online presence for your firearm business. This setup leverages the strengths of each platform, ensuring you meet industry requirements while providing a seamless shopping experience for your customers.

Merchant Providers

Choosing the right merchant provider is crucial for firearm businesses, as not all payment processors are willing to handle firearm transactions. Here are key points to consider:

  • Compatibility: Ensure your chosen CMS or website builder integrates smoothly with the merchant provider.

  • Gun-Friendly Policies: Look for providers with explicit policies supporting firearm sales to avoid disruptions.

  • Security and Compliance: Prioritize providers that offer robust security features and comply with relevant regulations.

Additionally, avoid providers that do a poor job scrubbing data, as this can lead to inaccurate product listings and pricing discrepancies, negatively impacting your sales.

Main Street Rank Recommends

Endorsing WordPress

For firearm businesses, I strongly recommend using WordPress as your CMS. Here’s why:

  • Flexibility and Control: WordPress offers extensive customization options through themes and plugins, allowing you to create a site that fits your specific needs.

  • Scalability: Easily scale your site as your business grows, with thousands of plugins available to extend functionality.

  • Community Support: A vast community of developers and users means plenty of resources, tutorials, and support are available.

Incorporating Gearfire or AmmoReady for Transactions

To handle eCommerce effectively, I suggest integrating Gearfire or AmmoReady with your WordPress site. These platforms are tailored for the firearm industry and offer several advantages:

  • Specialized eCommerce Tools: Gearfire and AmmoReady provide features specifically designed for selling firearms and ammunition.

  • Compliance and Security: Both platforms ensure compliance with federal and state regulations and offer robust security features.

  • Payment Processing: They have established relationships with gun-friendly payment processors, ensuring smooth transactions.

Advantages of This Combined Strategy

Combining WordPress with Gearfire or AmmoReady provides a comprehensive solution for firearm businesses:

  • Customizable and Professional Site: Leverage WordPress’s flexibility to create a professional, customized website.

  • Industry-Specific eCommerce: Use Gearfire or AmmoReady to manage firearm transactions, ensuring compliance and security.

  • Future-Proofing: With the ability to switch web hosts easily and robust eCommerce support, your site is prepared for future growth and changes in the industry landscape.


Navigating the complexities of creating an online presence for your firearm business can be overwhelming. From selecting the right web host and CMS to ensuring compliance with industry-specific regulations and finding gun-friendly payment processors, the process is both complicated and technical.

The details and numerous decisions involved can make it difficult to confidently establish an online store that meets all your needs.

This is where Main Street Rank comes in.

We specialize in simplifying the process of getting your business online, offering expert guidance and comprehensive services tailored to firearm businesses. Our team understands the unique challenges you face and is equipped to provide the perfect solution. We handle everything from setting up a customizable WordPress site to integrating specialized eCommerce platforms like Gearfire or AmmoReady, ensuring your website is secure, compliant, and fully functional.

By partnering with Main Street Rank, you can focus on running your business while we take care of the technical details. Our expertise and industry-specific knowledge mean you get a professional, worry-free online presence that drives sales and growth.

Don’t let the complexities of building your online store hold you back. Use the contact form on our website to reach out to us today and discover how Main Street Rank can make your eCommerce journey smooth and successful. Let us help you create a powerful, compliant, and secure online presence for your firearm business.

About the author

Jon is the founder of Main Street Rank, dedicated to helping small businesses thrive with precision marketing. With experience at top brands like Hershey and Quest Diagnostics, Jon now focuses on supporting local businesses, believing they are the heart of America. Passionate about driving organic growth, he is committed to the success of every client.